Poland at the forefront of the most attractive countries in terms of investment in Europe

According to the EY European Attractiveness Survey report, which analysed investments in 44 European countries,  Poland’s attractiveness has increased significantly. In this year’s ranking, Poland moved up as many as 10 positions – from 16th to 6th place.

Foreign direct investment (FDI)

In 2023, Poland attracted 229 foreign direct investment (FDI), a decrease of 3% compared to the previous year. In Europe, in 2023, there were 5694 FDI projects, which is 4% less  when compared to 2022.

Europe’s three largest economies remained the leaders in FDI inflows: France, the United Kingdom and Germany, which attracted more than half (51%) of all new direct investment projects on the old continent in 2023.

Europe maintains its attractiveness as a long-term investment destination due to, among other things, the sheer size of the internal market, the availability of a skilled workforce and regulatorily stable economies. Investors, driven by the desire to optimize operations and shorten supply chains, relocate investments to countries that are geographically and politically close.

Poland is one of the main beneficiaries of the trend of reorganizing supply chains and nearshoring the contemporary geopolitical situation of the world. This trend applies especially to investments in industry, which increased by 17 percent year-on-year.

New jobs thanks to FDI

Poland comes out favourably in terms of the number of new jobs that will be created thanks to FDI and comes even higher up in this ranking than in the one on the number of investment projects. Our country ranks fourth in Europe with an impressive 22,400  new jobs, which is an increase of 21% compared to 2022. For comparison, in Europe , the number of new jobs created thanks to investments fell by 7% compared to 2022.

A significant improvement in the data on planned employment in new investments in Poland is due to the implementation of several large projects announced last year, among them, the American company Intel. These ambitious investment initiatives not only increase the number of potential jobs, but also demonstrate the growing confidence of international investors in the Polish market. Moreover, these projects often introduce innovative solutions and technologies, which further strengthens Polish’s position as an attractive investment centre in Europe.

Source: EY’s European Investment Monitor 2024 „Foreign direct investment in Europe declines for first time since  the Pandemic”