JAKUB KORUS ILF-DESIGN STUDIO
A visual identity firm plays a crucial role in shaping a brand's image by creating visually appealing and consistent elements such as logos, color palettes, typography, and graphic designs. These elements collectively form the brand's visual identity, which helps consumers recognize and differentiate the brand from its competitors. When designing a visual identity, the firm considers various factors such as the brand's target audience, values, personality, and positioning in the market. Thanks!